GAME STREET®

Complete brand creation for a family gaming venue — including naming, visual identity, spatial branding and customer experience design..
Year
2025
Scope
Naming, Brand Design, Icon System
Timeline
9 Weeks
EXPLORE FULL PROJECT
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Building an Immersive Gaming Brand from the Ground Up

Building an Immersive Gaming Brand from the Ground Up

An icon system to replicate the brand's gaming identity
Business cards in an unusual format
The kid's space where the identity is readapted

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